Emo Squad Creations

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Welcome!

A New Playbook for Candy and Toy Innovation

EMO Squad is a newly formed candy & toy company built by industry leaders. We have deep roots in both the global candy and toy industries and we were created to push the boundaries in R&D, speed-to-market, and execution.

Product Development
ISM 2026 Cologne Invitation

What's Happening at Emo Squad?

Join us for ISM 2026 in Cologne, the world's leading tradeshow for sweets and snacks. We'll be showcasing some of our latest candy and toy creations.

Innovation Engine

About Us

A true innovation engine.

EMO Squad is the product innovation and manufacturing division of a global capital group. We unite design, engineering, and production into one seamless process — creating playful, tasty experiences from concept to completion.

Backed by a centralized operational structure and supported by studios and facilities in the United States, Hong Kong, and mainland China, we deliver integrated candy-toy solutions worldwide. Our model ensures consistency, quality, and agility — turning creative ideas into reality, faster and with full control.

We don't just supply products. We design, develop, and deliver complete emotional treats — helping brands connect, captivate, and grow.

Core Capabilities

We offer end-to-end product innovation and development. We manage the full product development process, allowing our partners to focus on brand strategy and growth.

Concept Sketches

Concept Creation & Ideation

We originate bold, original candy and toy concepts designed to set direction for brands and define what comes next

CAD Engineering

Product Engineering & CAD

We translate breakthrough ideas into engineered, production-ready products with speed, precision, and manufacturability built in.

Prototype Model

Prototyping & Model Making

We rapidly bring ideas to life through advanced prototyping and model making to accelerate learning, decisions, and time to market.

Food Lab

Candy & Toy Integration Expertise

We lead the integration of confectionery and play, creating cohesive experiences where taste, interaction, and design work as one.

Manufacturing Facility

Manufacturing & Production Support

We drive a seamless path from development to production through direct factory integration and disciplined execution..

Quality Control

Quality Oversight

We enforce rigorous quality standards across every stage, ensuring products meet the same benchmarks we demand for our own brands.

Our Team

Founded by leaders with extensive toy industry experience and supported by a robust development team across the United States, Hong Kong, and Southeast Asia

Jacky Lee

Jacky Lee

Co-Founder and Managing Director of HK/China Operations

Terry Cyr

Terry Cyr

Co-Founder + CPO

Don Marini

Don Marini

Co-Founder + CCO

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can't wait to hear from you!

What's New At EMO Squad